AI+ Marketing™ Self-Paced Online Course & Examination
Instructor-led
The AI+ Marketing program helps marketing professionals master AI for advanced marketing strategies. In this program, candidates will gain knowledge on AI's impact from segmentation to personalization and big data insights and how to use AI ethically and confidently. The candidates will also explore real-world applications that boost engagement, campaign effectiveness, and ROI.
Purchase our self-paced online course, or Request a Quote for your team.
Course Overview
The AI+ Marketing Certification Programme is designed for for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies. Through this program, participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights.
The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI. Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain.
By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.
Why AI+ Marketing
-
AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
-
AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
-
Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
-
Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.
Course Modules
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
- 1.1 Understanding AI and Its Core Components
- 1.2 Historical Context and Evolution of AI in Marketing
- 1.3 AI Technologies Transforming Marketing
- 1.4 Applications of AI in Marketing
Module 2: AI-Driven Content Strategy and Personalisation
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 Implementing AI in Your Content Strategy
Module 3: AI in Social Media and Email Marketing
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
Module 4: Leveraging AI for Marketing Analytics
- 4.1 Introduction to AI-powered Analytics
- 4.2 Predictive Analytics and Consumer Behavior
- 4.3 Measuring and Optimizing Campaign Effectiveness
Module 5: Ethical Considerations in AI Marketing
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
Module 6: Crafting an AI-Driven Marketing Strategy
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
Module 7: AI Integration in Multichannel Marketing Campaigns
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
Optional Module: AI Agents for Marketing
- Understanding AI Agents
- Case Studies
- Hands on practice with AI Agents
Learning Outcomes
Upon successful completion of the AI+ Marketing certification program, participants will gain a comprehensive understanding of artificial intelligence's role in marketing. They will learn to develop AI-driven content strategies, optimize social media and email marketing
campaigns, and leverage AI for analytics effectively. Ethical considerations in AI marketing will be addressed, ensuring responsible practices. Participants will craft innovative AI-driven marketing strategies and integrate AI seamlessly into multichannel campaigns. Equipped with these skills, they'll be prepared to navigate the rapidly evolving landscape of marketing, staying ahead through continuous learning and ethical innovation
AI Tools
You will master the following AI tools in our AI+ Marketing course
 |
 |
 |
Who Should Attend
- Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
- Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
- Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
- CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
- Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.
Delivery options
AI+ Marketing is available as a self-paced online course or instructor-led.
Instructor-led: Held over 1 day, it is an intensive day of training which includes live demos and real-time Q&A and peer collaboration. This course can be delivered onsite at your premises or in our virtual classroom. Request a quote for your team
Self-Paced online: 6-hours of on-demand video lessons, e-book and podcasts. Access to your own online learning portal for 12-months to work through and certify. Learn anywhere, anytime, with modular quizzes to track progress.
Pre-requisites
- Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
- Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other AI digital marketing tools.
- Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
- Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.
Exam & Certification
This course prepares participants for the examination leading to AI+ Marketing certification. The exam is held online via a proctored exam platform.
- Duration: 90 minutes
- Questions: 50 multiple-choice/multiple-response
- Passing mark: 70% (35 questions correct out of 50 questions)
- Delivery: completed online via your AI Certs learning portal
- A digital certification will be provided upon passing
Exam Blueprint:
- Introduction to Artificial Intelligence (AI) in Marketing - 10%
- AI-Driven Content Strategy and Personalization - 13%
- AI in Social Media and Email Marketing - 13%
- Leveraging AI for Marketing Analytics - 13%
- Ethical Considerations in AI Marketing - 13%
- Crafting an AI-Driven Marketing Strategy - 25%
- AI Integration in Multichannel Marketing Campaigns - 13%
Course Materials & Inclusions
One-year subscription to the AI+ course materials, these are regularly updated to ensure the latest developments are included in your courseware. This includes:
- High-Quality Videos, E-book (PDF & Audio), and Podcasts
- AI Mentor for Personalised Guidance
- Quizzes, Assessments, and Course Resources
- Comprehensive Exam Study Guide
- Official AI+ Certification Online Proctored Exam
- One Free Exam Retake
You will receive a digital certification upon passing the online examination.
Recent customers
An amazing instructor who explained the content very clearly and at a very good pace. This was a good balance and approach. I found the worked examples very practical and very relatable to the Defence industry sector I work in.
Really good facilitation, kept me interested and shared so many practical applications.
Gave me a better understanding of concepts, theories and tools to formalise and improve my current relationship management.
The instructor was very professional and was able to explain each area thoroughly and is available for Q&A.
Learnt a lot that we can implement or improve on in our organisation. The presenter was clear, precise and could relate difficult concepts into language and scenarios we could relate to. Everyone came away from the course feeling that had learnt something valuable.
Catholic Education, Brisbane
The examples provided by the instructor as we were covering of material, made everything make sense. This helped during the exam. Pat was fantastic and engaging. Kept everyone on their toes and ensured he took the time to explain anything we were not clear on.
BAI Communications
The instructor was great and very interactive. He made sure we understood the material and gave ample opportunity for us to ask questions. He provided great examples which tied everything in.
You may also like
Back to Artificial Intelligence Course